Missouri Botanical Garden
Founded in 1859, the Missouri Botanical Garden (MOBOT) is one of the nation's oldest botanical garden in continuous operation and a National Historic Landmark.
The Garden is a center for botanical research and science education, as well as an oasis in the city of St. Louis. The Garden offers 79 acres of beautiful horticultural display, including a 14-acre Japanese strolling garden, Henry Shaw's original 1850 estate home, and one of the world's largest collections of rare and endangered orchids.
In the spring of 2022, City Block began supporting MOBOT with influencer marketing. After inviting St. Louis influencers to Flower Hour, the Garden saw a 300% increase in event attendance week to week.
See some Influencer Event Highlights: