Meet Us

City Block was born out of the idea that visceral human stories live behind most businesses and nonprofits — and all they need are the tools, the methods and the time to invest in telling them.


Lindsay Van Quaethem, CEO & Founder

Lindsay A. Van Quaethem is the CEO & Founder of City Block. Lindsay has 7 years of experience in communications, branding and event management, as the former Marketing Manager for Downtown STL, Inc. Lindsay is a professionally trained improv performer and currently resides on a main stage show at The Improv Shop, in The Grove.

Lindsay graduated from Missouri State University in 2011, with a degree in Marketing and Public Relations, and is on track to complete her MBA from Webster University in May of 2020. Lindsay recently completed Focus St. Louis’ Women in Leadership Program and DAP’s Anti-Bias/Anti-Racism training, holds a seat on the Board of Directors for Compass Improv, Christmas in St. Louis and is the President-Elect for the Public Relations Society of America St. Louis Chapter. 


Nicole Huguley, Senior Manager - Creative services

In July 2018, Nicole Huguley joined the firm as a content creator and strategist. She leverages her communications background to support City Block's community of clients. Nicole started her professional career as a copywriter at ALSAC/St. Jude Children’s Research Hospital. After graduating in 2015 from Rhodes College with a degree in English Literature & Creative Writing, Nicole spent 3 years in a Marketing Director role, guiding company-wide digital communications initiatives and outbound marketing campaigns. Nicole is passionate about community engagement and entrepreneurship, especially here in St. Louis. She lives for the challenge of finding the most impactful way to connect with modern audiences.